The Bachelor of Business prepares students for a variety of possible career paths by offering a broad range of advanced study options. These options include Entrepreneurship and Innovation, International Business, Management, Marketing, Marketing Communication and Tourism Management. All students complete a major from one of these options, but may also choose to add a second major, a minor, or create a tailored set of subjects from across the university to complete their degree. Students are encouraged to complete an internship, study abroad opportunities or a study tour to further augment this highly experiential program. Professional outcomes The Bachelor of Business is a broad-based qualification accepted nationally and internationally by leading employers in a wide range of corporate disciplines. Graduates often attain roles in: Advertising Human Resources Information Technology Marketing Public Relations Research Marketing You must complete the following three subjects: MKTG12-301 Consumer and Buyer Behaviour MKTG13-303 Market Research and Analysis MKTG13-320 Strategic Marketing Plus three subjects from the following options: MKTG13-301 International Marketing MKTG13-302 Promotional Design and Planning MKTG13-312 Internet and Social Media Marketing MKTG13-319 Digital and Direct Marketing