The Integrated Industrial Design MSc programme aims to further develop critical awareness of major industrial design practice, increasing input capability and value to employers and is designed to improve the effectiveness of Industrial Designers. Industrial Design (ID) is"the professional service of creating products and systems that optimize function, value and appearance for the mutual benefit of user and manufacturer” (IDSA) and is considered and integrated with an enterprise, business and sustainability agenda. The 180 credit programme culminates in a 60 credit Integrated Industrial Design Major Project that provides an opportunity to bring together all of the elements appropriate to the project Design problem or opportunity. The entire design process is covered, starting from a design problem or opportunity and ending with a complete product that is fit for mass or batch production. You will develop skills in producing a balanced portfolio of high quality designs and innovative thinking which will enable you to deal with complex and interrelated issues both analytically and creatively. Areas covered include: sketching, visual layouts, presentation techniques, qualitative and quantitative design research methods, Enterprise & Business, Design for Behaviour Change, Collaborative Design, creating product design briefs, project management, advanced CAD application and design practice culminating in a 60 credit Integrated Industrial Design Major Project that provides an opportunity to implement all of the appropriate elements. The Integrated Industrial Design MSc programme also provides you with the exciting opportunity to enter an international design competition as well as participation in industry supported projects. Possible careers include: industrial designer, product designer, design-maker, prototyping and other roles in product development manufacturing.