The Bachelor of Media Communication will create a new generation of thinkers, future-driven media and communication professionals who will dare to create positive change across all endeavours. With a choice of four specialisations: digital humanities, journalism, media, public relations or screen - the emphasis is on developing your practical experience and work-ready skills, so much so that you will be building a portfolio of real work. You’ll learn to focus on new ways of doing things, to challenge convention, and devise solutions that will take us into the next century. Start of expanded content Throughout your course you’ll learn from leading industry professionals – television anchors and journalists, ward-winning writers and producers, creative directors and social media editors. People who are the movers and shakers of the communication world. Core units provide a thorough grounding in media studies together with a range of practical experiences in the Monash Media Lab. This culminates in your choice of a final year media project or industry internship that can be taken in an approved organisation in Australia or overseas. You’ll develop a rich capacity to tackle the complexities of the media industry with diverse social awareness and a global outlook. In this specialisation you will learn the theories of public relations and communication, understand the importance of management of stake-holder relationships and reputation, acquire skills in public opinion analysis, learn to identify and manage organisational issues, and develop a crisis management plan. This course also provides you with the skills required to research, plan, and implement a strategic public relations campaign, from objectives stakeholder identification and strategies and tactics, to budget and evaluation. You will gain an understanding of how globalisation and new media impacts public relations practices, and learn about the legal and ethical frameworks for the profession.