The Diploma of Arts and Communication (UniLink) (12 months) is a higher education diploma which provides an alternative pathway to the second year of a bachelor degree. Students gain skills to prepare them for further study leading to roles in the arts, media and communication industries, including information research and analysis, and oral and written communication. The units are similar to those offered in the first year of a bachelor degree, but classes are smaller and students have more one-on-one time with teachers. The course will provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever-changing industries associated with arts, media and communication. The program takes a strategic approach to arts and communication and links to theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry. Drawing on various discipline areas the diploma seeks to equip students with the knowledge and skills to achieve institutional/organisational needs and objectives. Aims and objectives Students who successfully complete this course will be able to: 1. Think critically and have developed analytical skills so that they can communicate effectively in academic and workplace environments. 2. Think logically and creatively when problem solving within various contexts. 3. Conduct research and present findings in both written and oral formats. 4. Demonstrate an understanding of the core principles of marketing and why sustainable marketing is relevant for any organisation in a contemporary society. 5. Identify and demonstrate an understanding of the issues facing managers in organisations and the contexts in which they operate. 6. Identify and understand the importance of ethical, legal and security issues in managing information. The Diploma of Arts and Communication (UniLink) (8 months) is a higher education diploma which provides an alternative pathway to the second year of a bachelor degree. Students gain skills to prepare them for further study leading to roles in the arts, media and communication industries, including information research and analysis, and oral and written communication. The units are similar to those offered in the first year of a bachelor degree, but classes are smaller and students have more one-on-one time with teachers.