Explore public relations as a management function and best practice approaches with USQ’s Master of Business and Innovation (Professional Communication). Within this specialization, you will have the opportunity to fine tune different writing styles and platforms including audio, print, electronic mainstream media and social media. The Professional Communication specialization will look closely at various types of public relations including corporate communications, community relations, employee relations, financial and investor relations and government relations. You will graduate with a greater understanding on designs and methods of evaluating effectiveness of campaigns, public relations tools, strategies and tactics and campaign planning. As part of your degree, you will be able to choose a second specialization that can complement your career ambitions. Agribusiness Big Data and Visualization Crisis Management Digital Transformation Enterprise Leadership Finance General International Business Sustainable Business The third component of your studies will be a research project which will expand your knowledge in innovative business and entrepreneurship. The Research specialisation has a practical emphasis on innovative and creative approaches to current issues in the business environment. You can use your own experiences as a backdrop to your studies and develop a research project based on your current workplace. This degree emphasises collaboration with other specialisations to prepare you for decision making in the future - ensuring you are well equipped for this era of innovation.