Start generating sales from day one. Our Certificate IV in Marketing and Communication will get your marketing career off to a flying start. Learn a range of vital skills in our comprehensive course. Close the deal Hone your negotiation and presentation skills to close sales and upsell. Develop an understanding of marketing theory, market profiling, analysing consumer behaviour and conducting market research and learn how to review and maintain an online presence – essential in today’s marketing environment. The fundamentals of selling Learn a broad range of marketing skills and expertise, including: Building and sustaining client relationships Business document production Consumer behaviour and market profiles General information technology Marketing research and segmentation Presentation and communication Marketing goods and services Industry connections and resources You’ll learn from industry-experienced professionals. Benefit from their network of contacts and industry insights. Modes of Delivery Classroom Assessment Methods A variety of engaging and practical assessment methods are used to enable you to demonstrate competency. These include classroom testing, written assignments, individual and group presentations, case studies and practical placements in the workplace. Pathways to further study Successful completion of this course will enable you to enrol in the BSB52415Diploma of Marketing and Communication. The Diploma and Advanced Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university. Career Pathways This course will provide the essential foundation to your career in Marketing and Communications. From entry-level positions you may, with further study and experience, proceed into management roles across a range of industries.